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Digital Marketing Executive

Artek
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About the job
Experience1 - 2 Yrs
Notice period15 Days
Job typeFull Time
specializationssales
CourseBachelor of Business Administration (BBA), Bachelor of Commerce (B.Com)
Work preferenceoffice
Skills
content-writing
task-organization
digital-marketing
job Description

Your Responsibilities:

  • Collaborate with our SEO or PPC team to support client activity and deliver measurable results.
  • Conduct detailed technical site audits, keyword research, backlink analysis, and PPC campaign audits to identify opportunities for improvement.
  • Create and optimise engaging content for a diverse range of clients, including blog posts, guest posts, on-page content, ad copy, organic social content, and graphics.
  • Assist the website development team in creating SEO-optimised websites and optimising landing pages for PPC performance.
  • Regularly manage and optimise client accounts and websites, ensuring they align with the latest best practices in SEO or PPC strategies.
  • Stay current on industry trends in SEO, PPC, and broader digital marketing, applying new knowledge to client projects.
  • Analyse campaign and website performance data, including rankings, traffic, ad metrics, and conversion rates, to make actionable recommendations for optimisation.
  • Collaborate on social media audits and strategy development to align organic and paid campaigns.


Knowledge and Experience:

  • Experience creating and optimising content for SEO and PPC.
  • Strong skills in keyword research for organic and paid strategies.
  • Knowledge of content development, including ad copy and website optimisation.
  • Proficient in Google Analytics, Google Ads, and reporting tools.
  • Skilled in data analysis to track and improve performance.
  • Excellent at organising and managing tasks.
  • Strong written and verbal communication skills.
  • Able to work independently and as part of a team.
About the company
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Artek

Artek is a recruitment and development firm that specializes in IT and Healthcare. We help you find qualified professionals, provide them with both IT and Healthcare training, and offer IT development services