
Digital Marketing Executive
Artek
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About the job
Experience1 - 2 Yrs
Notice period15 Days
Job typeFull Time
specializationssales
CourseBachelor of Business Administration (BBA), Bachelor of Commerce (B.Com)
Work preferenceoffice
Skills
content-writing
task-organization
digital-marketing
job Description
Your Responsibilities:
- Collaborate with our SEO or PPC team to support client activity and deliver measurable results.
- Conduct detailed technical site audits, keyword research, backlink analysis, and PPC campaign audits to identify opportunities for improvement.
- Create and optimise engaging content for a diverse range of clients, including blog posts, guest posts, on-page content, ad copy, organic social content, and graphics.
- Assist the website development team in creating SEO-optimised websites and optimising landing pages for PPC performance.
- Regularly manage and optimise client accounts and websites, ensuring they align with the latest best practices in SEO or PPC strategies.
- Stay current on industry trends in SEO, PPC, and broader digital marketing, applying new knowledge to client projects.
- Analyse campaign and website performance data, including rankings, traffic, ad metrics, and conversion rates, to make actionable recommendations for optimisation.
- Collaborate on social media audits and strategy development to align organic and paid campaigns.
Knowledge and Experience:
- Experience creating and optimising content for SEO and PPC.
- Strong skills in keyword research for organic and paid strategies.
- Knowledge of content development, including ad copy and website optimisation.
- Proficient in Google Analytics, Google Ads, and reporting tools.
- Skilled in data analysis to track and improve performance.
- Excellent at organising and managing tasks.
- Strong written and verbal communication skills.
- Able to work independently and as part of a team.